esports has always been an interesting investment opportunity because of its diverse growing audience - everything that traditional sports properties are desperate to become - young, global and digital. Covid-19 has increased the disparity between the two. As traditional sports have faltered wit...

Oakwell Partner Doug Harmer was recently interviewed by Tracy Holmes on the popular sports podcast 'The Ticket'. Doug discussed some of the challenges facing sport due to Covid-19. Despite the economic uncertainty due to Covid-19, Doug is "overwhelmingly optimistic about sports" in the long-t...

Sportcal has written about the findings of Oakwell’s latest research report – which analyses the financial impact and disruption Covid-19 is likely to have on the EFL. Our research shows the current crisis will increase the pressure on an already unsustainable business model, and suggests that a ...

The sustainability of rugby in tiers below the top leagues is a challenge faced all around the world. As reported in The Daily Telegraph, Oakwell was delighted to give the RFU an independent overview of its place in rugby union’s economic ecosystem. Full article below: In November 2017, the R...

Covid-19 is affecting the business of all sports. The EFL is one such example and Andrew Umbers, Partner at Oakwell Sports Advisory, joined the popular podcast ‘Going up Going down’ – produced by ‘The Athletic’ sports journalism website - to talk about it. Andrew discussed the long-term finan...

As the global economy reels from the shock of Covid-19, and citizens take refuge in their homes, one of the usual consumer distractions – sport – is facing serious economic headwinds of its own. Widespread sporting cancellations means that no sport is immune, with the financial impact ranging fr...