The sustainability of rugby in tiers below the top leagues is a challenge faced all around the world. As reported in The Daily Telegraph, Oakwell was delighted to give the RFU an independent overview of its place in rugby union’s economic ecosystem. Full article below: In November 2017, the R...

Covid-19 is affecting the business of all sports. The EFL is one such example and Andrew Umbers, Partner at Oakwell Sports Advisory, joined the popular podcast ‘Going up Going down’ – produced by ‘The Athletic’ sports journalism website - to talk about it. Andrew discussed the long-term finan...

As the global economy reels from the shock of Covid-19, and citizens take refuge in their homes, one of the usual consumer distractions – sport – is facing serious economic headwinds of its own. Widespread sporting cancellations means that no sport is immune, with the financial impact ranging fr...

Newcastle United’s potential sale has drawn attention from a range of credible takeover parties, but is this a sign there is an overall renewed interest in Premier League clubs from within the Asian, US and Middle Eastern investment communities? Firstly, Newcastle United should not be a club t...

The global sports market is currently estimated to be worth more than US$500 billion, growing at around five per cent per annum in revenue terms and is delivering returns of more than ten per cent per annum. It is also seeing significant change in technological innovation in terms of platforms, ...

Ten years ago, few of us would have heard of esports, much less recognised it as an investable subsector within sport. Today, however, whilst there is still routine confusion surrounding the difference between ‘esports’ and ‘gaming’ (more of which later), there is no doubt that esports has captu...