Strategic, commercial and financial advisors in sport.

Founded by Andrew Umbers and Doug Harmer, Oakwell Sports Advisory sits at the convergence between sport, media & technology, underpinned by first-class investor and rights holder relationships.

Oakwell is the dedicated corporate finance boutique and strategic consultancy that advises sports rights holders and investors on commercial strategy, financing options and valuation. Oakwell partners with outstanding sports rights holders, investors, and technology companies to deliver industry leading advice and has pioneered the influx of institutional capital into the sports sector.

Who do we work with?

1. Sports rights holders

We consult with and advise Leagues, Federations, NGBs, Clubs/Franchises on strategic financing options including equity and debt partnerships.

2. Strategic Investment Partners

We work with our global investor network to originate & execute investment opportunities. Our clients range from global media companies & agencies to leading private equity funds, VCs, family offices and debt funds.

3. High-growth sports media & technology companies

Leveraging our unique position within the sports ecosystem, we advise exciting sports tech companies on their funding strategies whilst also facilitating commercial opportunities within our extensive rights holder network.