Strategic, commercial and financial advisors in sport.

Founded by Andrew Umbers and Doug Harmer, Oakwell Sports Advisory sits at the convergence between sport, media & technology, underpinned by first-class investor and rights holder relationships.

Oakwell is the dedicated corporate finance boutique and strategic consultancy that advises sports rights holders and investors on commercial strategy, financing options and valuation. Oakwell partners with outstanding sports rights holders, investors, and technology companies to deliver industry leading advice and has pioneered the influx of institutional capital into the sports sector.

Who do we work with?

1. Sports rights holders

We consult with and advise Leagues, Federations, NGBs, Clubs/Franchises on strategic financing options including equity and debt partnerships.

2. Strategic Investment Partners

We work with our global investor network to originate & execute investment opportunities. Our clients range from global media companies & agencies to leading private equity funds, VCs, family offices and debt funds.

3. High-growth sports media & technology companies

Leveraging our unique position within the sports ecosystem, we advise exciting sports tech companies on their funding strategies whilst also facilitating commercial opportunities within our extensive rights holder network.

+9
Oakwell specialises in 9 sports
+80
years of financial and commercial experience within the Oakwell team
“Oakwell truly understands sport, media and finance so they were the obvious choice. Their network and input into our most recent fundraise helped ensure it was significantly oversubscribed. This new funding, and the recent strategic purchases that it facilitated, will allow Will Duff Gordon and the team at TPD to drive the company forward at this exciting time. We look forward to continuing to work with Andrew, Doug and the team at Oakwell as other opportunities arise.”
Eamonn Wilmott
Chairman, Total Performance Data
“Oakwell have first class relationships at senior levels in global sport and the good judgment required to align suitable partners, who will achieve greater success by working together. We are thankful to the Oakwell team for all they have done with CVC and look forward to delivering on the vision that we have developed working together in Rugby.”
Nick Clarry
Sports, Media & Entertainment
CVC Capital Partners
"Oakwell provided expert witness services on the complex valuation of a high profile Championship club. I was impressed with Oakwell's technical capabilities and trial performance and it did an excellent job in supporting our team throughout the case. Oakwell's evidence was accepted by the court and was instrumental in achieving a successful outcome for the client at trial"
Michael Robin
Senior Partner, DWF Law LLP

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