Doug Harmer

Partner

Doug leads corporate finance and strategic consulting projects across Oakwell’s business. Over the last 22 years, he has worked on corporate finance mandates, financial restructurings, and fundraisings across football, rugby, esports, and sports marketing as well as general industry sectors.

Doug qualified as a Chartered Accountant at KPMG and is an experienced corporate finance expert to the High Court of London.

When he’s not supporting his daughters’ latest sporting pursuits, Doug enjoys a round of golf or game of tennis at his local club.

Andrew Croker

Advisory Board Chairman

Andrew chairs Oakwell’s Advisory Board. His experience as a serial entrepreneur and working for some of the biggest names in the sports industry provides the team with invaluable guidance and support.

His career in the sports industry spans nearly five decades. In 1986, he became the first head of sport at BSB, the forerunner to Sky Sports, creating and running the UK’s first dedicated sports channel, and later went on to work for IMG and Sportfive.

He is perhaps best known for co-founding digital sports rights agency Perform in 2007. He went on to chair Play Sports Group, and consult for Hawk-Eye, the world leader in ball-tracking technology.

He is an active investor in various sports-related businesses, including pioneering digital video production company Grabyo. He remains a consultant to Stats Perform.

David Armstrong

Senior Advisor

David sits on Oakwell’s advisory board,  providing the team with strategic guidance, supported by his wealth of experience in the sports industry.

David has served as Chief Executive of the Racecourse Association (RCA) since March 2019 after working with Wasps Holdings as Group Chief Executive. Prior to his time with Wasps, David undertook senior positions with PepsiCo, Compass Group, Diageo, and Lonrho. He is also the Chair of the England Netball Board, Director of the Horseracing Betting Levy Board, and a nominated Director at the British Horseracing Authority, as well as the former Chairman of GB Modern Pentathlon.

David is a keen golfer and tennis player but his greatest passion is participation in road rallies. He competes every year in the famous Mille Miglia in the Ferrari Tributo class.

Alex Coral

Vice President

Alex works across corporate finance advisory and sportstech fundraising, advising both private equity and corporate clients on M&A transactions and fundraising.

Prior to working at Oakwell, Alex spent four years as part of the technology, consumer, and leisure M&A teams at Houlihan Lokey. Alex advised both public and private companies on a number of M&A transactions. He started his career at LSEG where he spent three years.

Alex graduated from the University of Birmingham with BSc in Economics and has completed Level II of the CFA.

Alex spends the weekends hacking around Royal Cinque Ports Golf Club or in a West London pub watching Spurs. Tiger’s Masters win in 2019 goes down as his all-time favourite sporting moment.

Robert Radcliffe

Associate

Robert works across each of Oakwells three pillars with a particular focus on our rugby, cricket, football and sports-tech clients.

Robert is a chartered accountant and prior to joining Oakwell spent six years in the corporate finance team at Moore Kingston Smith. Here he advised on transactions across a range of sectors including TMT, manufacturing, e-learning, marketing services and more.

Robert graduated from the University of Newcastle with an MSc in International Financial Analysis and BSc in Economics & Politics. He spends his weekends on the golf course and watching Leeds United. His favourite sporting moment is England winning the T20 world cup final at Lords in 2019.

Nic Hamer

Associate

Nic works across corporate finance advisory, strategic consulting, and sportstech fundraising, supporting the team with financial analysis and sector research. He is also responsible for writing and distributing our investment in sport newsletter.

Prior to working at Oakwell, Nic spent time as Consulting Intern at The Sports Consultancy. He graduated from the University of Amsterdam with a Master’s degree in Economics, following a Bachelor’s degree at the University of Bristol. He holds the CISI Corporate Finance Diploma.

Football is Nic’s passion. He follows Liverpool religiously and you can find him playing 5-a-side around southwest London during the week. Liverpool’s comeback in Istanbul in 2005 goes down as his favourite sporting moment (as well as one of his first).

Charlie Umbers

Associate

Charlie works across corporate finance advisory, strategic consulting, and sportstech fundraising, supporting the team with financial analysis and sector research.

Prior to working at Oakwell, Charlie studied at the University of Edinburgh where he graduated with a First-Class Master’s degree in Business with Strategic Economics. Charlie was also placed on the President’s and Dean’s Honours lists for academic achievement during his year abroad at the University of South Carolina.

Charlie enjoys variety of sports such as tennis, golf and skiing but his passion is cricket. Unsurprisingly, one of his favourite sporting moments was Ben Stokes’ heroic century at Headingly against Australia in 2019.

Bryan Nebechi

Placement Analyst

Bryan joined Oakwell in 2023 for a year-long internship after graduating from Bayes Business School (formerly Cass) with a Master’s degree in Corporate Finance. He previously received a Bachelor’s degree in Financial Economics from the University of Kent.

Prior to working at Oakwell, Bryan was a Commercial Analyst at Two Circles. He is currently studying to complete a CISI corporate finance professional qualification.

Bryan is an avid fan of all sports and spends his spare time supporting Arsenal in football and following Mercedes F1, or leading his men’s basketball club in Dulwich. Having spent time living in Italy, his most treasured sporting memory is watching football legends Francesco Totti and Fabio Cannavaro secure Italy’s victory in the 2006 FIFA World Cup.

Isabella Briant

Placement Analyst

Bella joins Oakwell in 2023 on a year-long placement as a part of her Politics, Philosophy and Economics degree at Exeter University. She has previous experience with Rothschild, UBS, and CapVest Private Equity.

Bella will be working on a broad range of projects across rugby, football, tennis, and other sports. Whilst at Oakwell, she will also be completing her CISI Corporate Finance Certificate.

Bella represents Exeter University at lacrosse and is relocating to a London club for the year. She spends much of her spare time watching Rugby with family and friends, supporting the Chiefs, Harlequins or Tigers, depending on the company.