Case Studies

Case Study: International Tennis Federation (ITF)

The Challenge

To work with the ITF to develop a 10-year business plan for the Billie Jean King Cup and run a targeted investment process to find an aligned, long-term partner.

Oakwell's Role

Oakwell consulted with key ITF stakeholders to create an investment-grade business plan and determined the associated funding requirement.

After assessing valuation, prospective investor returns, and appropriate governance structures, Oakwell marketed the opportunity to a select group of known, aligned investors.

Result

The ITF secured minority investment into the Billie Jean King Cup from an aligned, long-term investment partner (The Walter Group). The deal will fuel the growth of the Billie Jean King Cup and women’s tennis globally.

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