Case Studies
Sportstech M&A and Fundraising

Case Study: Total Performance Data

The Challenge

As part of its drive to increase its global strategic position in the market, the world’s largest and fastest source of live horse racing data, Total Performance Data (TPD), called on Oakwell Sports Advisory to advise on its capital growth fundraise.

TPD was seeking to open up increased betting opportunities within horse racing like those enjoyed across other major sports, where live data and live prices translate to in-play betting forming over 70% of turnover.

Oakwell's Role

Oakwell guided TPD through the entire investment process. The first step in this process involved the development of a market-ready business model.

Oakwell then prepared investment materials and assisted TPD in actioning an effective go-to-market strategy. Support was provided through discussions with prospective investors on areas including valuation, structuring, and negotiation.


TPD successfully completed this growth capital fundraise and Oakwell was retained as an advisor to TPD as it looks to unlock more value in the UK and global markets through its M&A strategy.

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