Case Study: Interregional Sports Group (ISG) – Bruin Capital

The Challenge

To assist the shareholders of ISG with finding the right investment partner, allowing the shareholders of ISG to remain with the business whilst securing an exit in the long term.

Oakwell's Role

Acting as ISG’s exclusive financial advisor sourcing an aligned investor and subsequently negotiating deal terms, transaction structure, and assisting with buyer Q&A and due diligence.

Result

In September 2022, TGI, backed by Bruin Capital, acquired a majority in ISG. This acquisition has cemented TGI as the dominant global player in perimeter advertising.